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The Virtual Incubator Support Services for Startups The Virtual Incubator® Marketing Edge Southwest has a special affinity for entrepreneurs, and we identify closely with the challenges of “startup.” We’ve made it a point to “think small” and attempt to help good, young companies whenever we can. This predilection for supporting new ventures led to MES registration of "The Virtual Incubator" as a trade name in Arizona. This was a first step toward the potential formation of a standalone consortium of consultants and service professionals — to be called The Virtual Incubator — the participants in which would be invited to join MES as the cornerstones of this venture. Our conception of The Virtual Incubator envisioned a “get down to basics” service bureau and resource center for startups, spinoffs and other viable entrepreneurial or intrapreneurial efforts. What’s different about our concept? For “starters,” it’s not just another incubator reserved exclusively for high-tech. We know that all kinds of businesses and organizations need real-world assistance — and they need it now — not just think-tank speculation based on future prospects. In specific terms of what MES brings to this table, we understand that every organization needs marketing of some kind, even if it starts and stops with basic branding and materials. As an interim step toward that full-fledged concept, MES currently offers what it calls its “Virtual Incubator Program” to clients, which essentially discounts our rates to help young companies get going. Someday, clients of a full-scale Virtual Incubator may be able to “sign on” for various levels of specialized services from a pool of resources like MES. A minimal VIP service package will give entrepreneurs access to our business and marketing planning skills, a resource library, sharing of selected databases, a specific number of consulting hours — much of it on-line — but perhaps even limited use of a conference room and/or physical office space. The Virtual Incubator could potentially establish an office-industrial location in symbiotic relationship with MES and/or other key consultants. The Virtual Incubator will also develop a web-based approach to serving small businesses nationwide, acting as a portal to various hands-on resources. |
MES assists startups such as Ravenswave Recordings, a new audiophile jazz label, with business plans, promotion, identity, and publicity.
MES produces both print and email versions of a quarterly newsletter for Serves You Right! that consistently generates new business leads.
Norma's Fine Oriental Rug Cleaning benefits from discounted rates under the Virtual Incubator at MES. |
